Atlanta Broker Explains the differences between Flat Fee Real Estate, Full Service Real Estate and Discount Brokers.

So you want to sell your home through a Flat Fee or Discount Real Estate Broker.
Great Idea!! But which type of Discount Service should you use? The Atlanta Real Estate market has been inundated with different levels of services offered by Real Estate Brokers and Agents. Choosing the right level of Service offered by these types of Brokers may be as important as the Real Estate Company itself.

Generally speaking there are 5 types of listing services offered to sellers.

1.) National Chain type Flat Fee Listing Company which typically charges a Flat Fee to list your home. This type of listing service is generally done over the internet.
2.) National Chain type Discount Real Estate Services typically offer listing services at reduced rates over the Traditional Real Estate Model. Again a lot of this is done over the internet.
3.) Local Flat Fee Brokers (In this case Atlanta) typically charge a Flat Fee. (or a Flat Fee with a small percentage at closing.)
4.) Local Discount Real Estate Services typically offer reduced rates with perhaps some additional local market knowledge, experience and expertise thrown in.
5.) Local Full Service Real Estate Brokers provide Full Service Real Estate and probably offer the same local knowledge and experience as from item 4 above.

So which is better? Let me first start by saying offers 3 of the 5 services listed above. We are local (To Atlanta) and we offer Flat Fee, Discount and Full Service Real Estate services.

So which type of service should you choose? The answer will depend largely on your financial position, reason for selling, how much time you wish to dedicate to selling your home and/or how comfortable you feel handling a Real Estate Transaction.

Let’s start with the national chains.
In my opinion, I would never sell/list my home with a national chain, either discount or flat fee. This to me is just common sense. I want the agent/broker selling my home to be local and available.

So how do you know if an agent or brokerage firm is local? In Atlanta, The Georgia Real Estate Commission offers a free search tool. You may look up individual agent(s) or a Real Estate Brokerage firm.
Agent Look Up:
Brokerage Firm Look Up:

Make sure you know the Firm’s true name as some companies market their brand under a DBA (Doing Business As) name.

Now, let’s examine the remaining categories.

1.) Local Broker offering Full Service
2.) Local Broker charging a Flat Fee.
3.) Local Broker offering a Discount Listing Plan.

Full Service Brokers:
In certain circumstances Full Service Brokers are justifiable. As an example, Discount or Flat Fee Brokers may not offer Home Staging. In this case you may wish to hire a Full Service Broker. Another service which may not be offered by a Flat Fee or Discount Broker is listing/selling a home involving a Job Relocation. It really depends on the seller’s situation whether they should hire a Full Service Real Estate Company.

So what about a local flat fee listing broker?

Typically there are two types of Flat Fee Real Estate Services. One may typically charge a “set fee” to list your home while the other usually charges a “set fee” plus a “small percentage fee” of the sale price. In most instances this small percentage fee is only applicable at a successful closing of the listed property.

So what’s the difference in these two types of Flat Fee services?

Typically the “set fee” broker will list a home according to a predetermined set of standards and that’s it. Once the property is listed you’re usually on your own.
Where as a “set fee plus a percentage of sale” broker tends to offer services far superior to your “set fee” broker.
Some “Set Fee” Brokers will “assist” sellers in selected areas of service, but that word “assists” always makes me wonder.

So which is better a “set fee” or “set fee plus a percentage” listing service? My answer hands down is a “set fee plus a percentage” Broker. In fact, my independent studies have shown a “set fee plus percentage broker” closes 30% more homes (of total homes they list) over the “set fee” companies. The reason behind this is simple; you get what you pay for!

So where is the sweet spot?

We have devised a plan which incorporates some enhanced services offered by many Traditional Full Service Brokers while maintaining many of the cost savings associated with the “Flat Fee plus percentage Brokers.” Some advantages of this type of listing service include, but are not limited to, no out of pocket expenses to list/sell your home. Our plan (The Hybrid Plan) offers enhanced services over our Flat Fee Plan while saving you an average of 1.75% in commissions (Of the sales price of your home) verses the Traditional Real Estate Model.

For more information on our services please visit us at
For an interactive demo of your savings visit us at

Flat Fee, Discount and Full Service Real Estate services in Atlanta.

In my next several posts I’ve decided to discuss several aspects of Real Estate.

Most agents will debunk some of the comments I’m going to make, but for me it’s just a matter of time before they come to their senses.

Let’s start with listing commissions. In Atlanta a listing agent may charge 3.00% of the contracted sales price to list and sell your home. But, I would consider 3.00% of the contracted sales price quite a high price for services rendered. Most people understand the general concept of the selling process, but do they really? Let’s Examine!!

Most purchasers (approximately 95%) begin their home search online (shocker, I know). When an agent places your home in the MLS system(s), all other Real Estate websites pull this information from the IDX Feed sent out by the these system(s). In Atlanta there are two MLS systems; The GAMLS (Georgia Multiple Listing Service) and the FMLS (First Multiple Listing Service). I believe is an exception to this rule, but that’s OK, we list with them as well.

So, what I’m saying is your home is listed on about 10,000 websites (In the Atlanta Area) as soon as the agent places your home in the GAMLS and FMLS. It’s just not rocket science. Now, I’m definitely not suggesting this is the only marketing mechanism needed to sell your home, but I can guarantee it is one of the most important.

The internet has streamlined the selling process, but commission structures haven’t changed much. Who’s the winner here? The agents!! Don’t overpay to list and sell your home.

We have three listing plans to choose from.
Please visit us at:

Atlanta Real Estate | Full Service – Not Full Commissions

I’ve pondered for quite sometime about the content of my first post. Placing correct content online is crucial as everyone knows.

So here it goes. Are you ready? Wait for it!!

Don’t pay a 3.00% Listing Commission to sell your home. That’s it!

Visit us at If you’re considering selling your home, you’ll be glad you did!!

Remembering those who paid with the ultimate sacrifice on 09/11/2001.