Selling with an Atlanta Discount Real Estate Agent or Broker doesn’t necessarily mean Cheap Service. In fact it may be just the opposite.
In my previous post I discussed the different types of Flat Fee and Discount Listing Services available. Example: Flat Fee National Listing Services, Local (Atlanta) Discount Listing Brokers and so on…… the actual post may be found at: http://homeatlantaga.com/blog/discount-mls-broker-atlanta-flat-fee-and-full-service-real-estate-broker/ But today, I’m here to discuss the level of SERVICE you might receive from a Local (Atlanta) Discount Real Estate Broker or Agent. (Levels of service from Flat Fee Brokers will be discussed in a later post.)
What is a Discount Real Estate Broker in Atlanta?
A Discount Real Estate Broker or Agent (In Atlanta) may be best described in the following manner: A broker or agent who offers reduced commissions to sell your home. Usually with a Discount Real Estate Broker there are no out of Pocket Expenses incurred to list and sell your home. The Exclusive Seller Brokerage Listing Agreement will control the Seller’s and Broker’s Obligations during the term of the agreement.
The Listing Agreement and the Brokers’ Role
Are the Brokers Duties in a Listing Agreement typically the same for a Discount Real Estate Broker as they are for a Traditional Real Estate Brokerage Firm? Absolutely! In Atlanta most agents will use the GAR (Georgia Association off Realtor) Listing Form. This form controls the obligations of both the Broker and Seller. Most sellers understand the obligations of the parties under the terms set forth in the agreement. One should consider the listing agreement as a partnership rather than a contract. The standard GAR Listing agreement or Exclusive Seller Listing Agreement contains six major points describing a Real Estate Broker’s duties during the listing agreement.
- Make all Disclosures Required by Law.
- Use the Broker’s Best efforts to procure a ready, willing and able buyer to purchase the property at a predetermined sale price.
- Comply with BRRETA Laws. (Brokerage Relationships in Real Estate Transaction Act)
- To assist or not assist seller in Negotiations of pre-printed Real Estate Forms.
- Broker will Comply will Equal Housing Opportunity Laws.
- That the Broker will List the property in the local MLS system(s).
The Sellers’ Role (The Other Half of the Partnership)
The broker works very hard to sell your home, but without the cooperation from the seller, it is doubtful a successful closing will occur.
So what can a Seller do to help the Broker Sell a Home?
Following a few common sense guidelines should enable a Discount Brokerage Firm (Not Just in Atlanta) to sell your home. (The list below is not all inclusive) 1.) Your Home must be presentable at all times. (Including the exterior) • Example: Always de-clutter your Home. This doesn’t always mean just removing items from your home, but also extends to the overall appearance of the remaining items. Tip: Organize the remaining items in your home into orderly fashion. This will go a long way with potential buyers.
2.) Your Home must be available for Showings. (Especially on weekends) • Example: Your schedule probably won’t be the same as potential buyer(s). Having a Lockbox installed on your home will make it accessible to agents during regular hours and on weekends. Tip: The use of a lockbox dramatically increases the odds in selling your home. (Availability)
3.) Your Home must be priced competitively with other homes in your area. • Example: If you were to buy a new car and two different dealers have the same car at different prices which one would you buy? The same type of scenario holds true when shopping for a home. Tip: Once Homes are listed with an agent or broker, they are then in competition with each other.
Services Offered by Discount and Traditional Real Estate Firms.
Most Discount Real Estate Services in Atlanta offer many of the same services as your Traditional Real Estate Companies. Below is a list of common IDENTICAL SERVICES offered by both a typical Discount Real Estate Broker/Agent and a typical Traditional Real Estate Company.
- Listing input in the local MLS systems. (In Atlanta the FMLS and GAMLS)
- Additional Website Marketing on nationally recognized websites.
- Photos: 25 Photos of your home.
- Seller Representation through out the listing agreement.
- Contract Negotiations.
- Yard Signs & Directional Signs.
- Marketing Flyers
- Comparative Market Analysis for assistance in pricing your home.
- Lock Box for agent access.
- Showing and Feedback Reports,
- Answer Buyer agent and/or potential buyer phone calls.
- Schedule Closing.
- Attend Closing.
- Show property to potential buyer(s)
- List until sold.
- Still Image Virtual Tours.
Does the Discount Brokerage Model Effectively Sell Homes?
Yes!! Let’s examine the Discount Real Estate Broker’s model from a business perspective. The First thing to consider is a Discount Broker/Agent (Unlike a Flat Fee Broker) doesn’t receive any up front fees to market and sell your home. Your home must SELL before the agent/broker receives any commissions. Therefore, they are out to sell your home. Period! The Discount and Flat Fee Listing models have become so successful most Brokerage Firms offering these services have experienced double digit growth in recent years.
Why or How can they discount commissions and still sell homes effectively?
The answer is two fold. First, like any other business it’s all about having systems in place. Effective systems allow Broker(s)/Agent(s) to streamline their processes, effectively SELL HOMES while offering reduced commissions. Secondly, the Discount Brokers have realized their commission structures aren’t necessarily low but that other Traditional Real Estate Companies are too high.
Are there different types of Discount Real Estate Brokers in Atlanta?
Yes! We have seen Discount Real Estate Companies in Atlanta offer services as low as 1.00% of the sale price to list your home. This type of service generally lacks the necessary tools to market and sell your home without additional work from the seller. As an example: A 1.00% Discount Listing Broker typically doesn’t support sellers in contract negotiations or preparation. Unless you are familiar with Real Estate Transactions, we recommend letting an experienced Broker handle the contract. Failure to properly execute a Real Estate contract could result in current negotiations falling apart or even worse a law suit. This is why Real Estate Brokerage Firms carry E & O Insurance. (Errors & Omissions) HomeAtlantaGa offers full contract negotiations and preparation. A full list of our services may be found in the next section.
What We Offer!
Our goal is to save you money while providing the necessary level of service to properly market and sell your home. We feel our system offers a turn key package without leaving you stranded in the middle of the listing agreement, during contract negotiations or at the closing table. HomeAtlantaGa.com offers what we call our “Hybrid” plan or our “Discount Listing Plan” which is a fee of 1.5% of the contracted sale price to list and sell your home. There are No Hidden Fees, No Surcharges and No Surprise add-ons. Our List of Services may be found at: homeatlantaga.com
Examine the savings one might experience with our Hybrid Listing Plan.
Using a sale price of $300,000.00 and a typical listing commission of 3.00% would result in a listing commission paid by the seller of $9,000.00. Using our Hybrid plan with a listing commission of 1.50% of the sale price would result in a Listing Commission of $4,500.00. That’s a savings of $4,500 over the Tradition Model given. For more information visit us at: homeatlantaga.com/compare
Atlanta Discount Real Estate Brokers are very effective when it comes to selling homes. So, if you’re considering selling your home, give HomeAtlantaGa a try! There are no out-of-pocket expenses and you could possibly save thousands, if not tens of thousands of dollars!!
By Mark Tidwell